Best Ideas: Subject matter experts, on the other hand, are always seeking out the most credible ultimate guides for their areas of expertise.
The term “ultimate guide,” however, is a bit overused. You can use some alternate terms if you want, such as these from Business Casual Copy writing:
- Essential Guide
- Complete Guide
- Uncensored Guide
- Last Guide to ____ You’ll Ever Need
The best way to set yourself apart from the ocean of bloggers is to gain insight from industry experts.
Whether it’s with people on your team or from other companies in the industry, set up interviews on websites like to gain valuable knowledge from a professional.
Featuring select people, customers, professionals, authorities, leaders, etc.,—is a great way to add personality to your blog and create a sense of connection.
One of the most popular blogs doing this today is Humans of New York.
It wasn’t just Listicles that made Buzzfeed so popular.
Memes and GIFs are widely used on the site too.
GIFs give people the experience of a video and usually provide a ton of entertainment.
Info graphics help to visualize complicated data, and they’re hugely popular these days. As always, when something becomes mainstream, the overall quality is poor. So, if you’re not a designer, hire one to get a viral info graphic that stands out from the crowd.
The web and blogs are great for discussion, opinions and criticizing. Nevertheless, if you are brave enough to say some crispy words about someone, make sure your text has strong arguments and is based on real facts. Random ranting is pointless.
A great way to draw interest in a blog while rewarding readers is by holding a contest.
Contests once got a bad rap as being scummy or cheap, but they are on their way back as a valuable traffic driving technique.
Have you heard about all the number theories behind important events and people? Now it’s time to start a new one; let your imagination free, or simply share you opinions about the known ones. People have always been interested in getting advice from publications, whether it’s from old school advice columnists such as Ann Landers or new school ones such as Dan Savage.
Responding to readers makes you a real person having a real conversation and allows you to address individual concerns to prove you care.
Are you struggling with new posts or have to leave for some time? Ask people to write guest posts. It’s a win-win situation; you get the content, and they can build up their name or brand. Free help gives you great reputation and people will start sharing your blog more often as well as suggesting to their friends. It helps to grow into a branded expert.
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